There’s always a why?
Why didthey drop off?
Why didn'tthey click?
Why does thisfeel harderthan it should?
What are theyactually tryingto do?
Let’s find out.
Selected work
Here’s what we found.
Side projects
Explorations, built for the fun of it.
Murder at the Blackthorne Club
A 1930s noir mystery, solved by scrolling.
Scrollytelling · GSAP and Lenis
Koothambalam: sacred spaces of Kerala
A night walk through a Kerala temple.
Scrollytelling · Three.js and WebGL
Arka Energy: rooftop solar for Kerala homes
Rooftop solar, told as one day in a Kerala home.
3D landing page · Three.js
About
The person asking why.
I’m Gayathri, Design Lead at Supertails, one of India’s fastest growing pet care startups. It’s where pet parents come for almost everything: food and supplies delivered fast, medicines, grooming, and vet care online or in our own clinics.
I joined in 2021, the year it was founded, as its first product designer, and I’ve been part of the platform’s evolution ever since. Working closely with our product, tech and business teams, I’ve designed many of our primary user flows, from how people shop to how they book a vet, and when we first stepped into pet healthcare, I got to design those very first flows.
Today I lead product design at Supertails. Along the way I’ve mentored interns, led a team of in house and outsourced designers, and worked hand in hand with our brand and marketing teams.
Five years of designing for pet parents has made me someone who works backwards from the user. It helps that I’m one of them. I’m a huge animal lover and the proud mom of a rescued English cream retriever, who you’ve already met in the photos.
Before all this, I spent twelve years in fashion. I designed collections, ran production, and finished first runner up on MTV’s Making the Cut. It taught me to read people before designing for them, and to see an idea through from the first sketch to the finished piece.
My stepping stone into product design was consulting. From 2020 I worked with RewardsPlus as a UX/UI designer, turning product requirements into flows, wireframes and prototypes.
Lately I love exploring what product design can become with AI, so I build things of my own to find out. A few of them are up in Explorations.
Experience
From why this fit to why this flow.
Oct 2021 to now · Bangalore
- 2025
Design Lead, Product Design
- Leading product design at Supertails, including Supertails+, the healthcare segment: designed its very first flows as Supertails opened its own clinics in Bangalore.
- Designed vet consultations online and in clinic, the pet pharmacy, and services from vaccination to neutering and microchipping.
- Stepped up as design lead for product design.
- 2024
Senior Product Designer
- Concentrated on the app, shaping journeys across pet products and services.
- Simplified multi step flows and grew the reusable UI patterns behind the product's visual language.
- 2023
Senior Product Designer
- A major contributor to the end to end flow as the Supertails app launched.
- Became a senior product designer and started leading design work.
- 2021
Product Designer
- Joined as the first product designer on the product and tech team.
- Took on every web project single handedly, from discovery and flows to high fidelity UI and handoff.
- Alongside, completed the User Experience Design course at IIT Bombay (IDC), Dec 2021 to May 2022.
2020 to 2021 · Consulting
- 2020
UX/UI Designer, Product Design Consultant
- Turned product requirements into flows, wireframes, visual design and interactive prototypes.
- Built style guidance and reusable interface elements.
- Trained in user experience design at Imagine XP, Pune.
Eons back.
Before pixels, there was fabric.
- 2008
Fashion Designer, Senior Fashion Designer
- Twelve years across independent design, apparel production and established design teams.
- Market research, concept development and visual direction: learning to read people before designing for them.
- Took collections from concept to production with vendors and teams, the start of owning work end to end.
- First runner up, MTV Making the Cut, Season 2 (2010).
The medium moved from fabric to pixels. The habit of asking who it's for came along.
Contact
Got a why?
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AI answers can be wrong. For anything that matters, ask the human.
